S2E20 - Troy Hooper's Playbook for Restaurant Growth and Brand Expansion

Apple Podcast player linkSpotify Podcast player linkGoogle Podcasts player link

Show notes

In this engaging discussion, Troy Hooper, CEO of Hot Palate America, delves into the keys to triumph in the restaurant industry. Stressing the significance of a success formula, he shares insights on acquiring the right information, education, and support. Troy recounts his journey in hospitality, offering a glimpse into his ascent to the CEO role at Hot Palate America. Exploring working with restaurant brands and the franchising decision-making process, he provides operational and financial wisdom, advocating for data-driven decisions and menu engineering. Troy underlines the impact of marketing, urging restaurateurs to narrate their stories and connect with customers across diverse channels.

Moreover, Troy Hooper unveils valuable strategies for crafting authentic restaurant content and harnessing user-generated content. Emphasizing the need to be the show, not just a commercial, he encourages revealing behind-the-scenes glimpses and daily routines. Troy underscores the potency of user-generated content, advising on reaching out to guests and employees who contribute content about the restaurant. Concluding, he shares information on how to connect with him and introduces Pepper Lunch, an experiential DIY teppanyaki restaurant.

Episode Transcript