November 25, 2025
How SmartTab + WISK boost revenue for bars, clubs & event venues—faster POS, smarter inventory. Listen for real-world win

In this episode, Angelo Esposito interviews Elvis Medina, the Media Director at SmartTab, who shares his extensive background in broadcast media and his transition into the hospitality industry.
Elvis discusses the unique offerings of SmartTab, a POS system designed for high-volume venues, emphasizing the importance of customer support and tailored solutions for clients.
The conversation also covers tips for restaurant owners on choosing the right POS system and the innovative features that set SmartTab apart in the market.
00:00 "Hands-On Success, Done Differently"
05:30 "Rise and Fall of Radio"
08:33 Nationwide IT Partner Network Launch
10:47 Choosing the Right POS System
14:37 "Hands-On Service, Hospitality Focus"
17:13 Seamless Ticketing and Dining Integration
21:17 From Hospitality to POS Expertise
23:18 "SmartTab: Fast POS for Venues"
27:23 "SmartTab POS Solution Overview"
29:48 "Instant Impact Through Demos"
Connect with Elvis Medina: RadioElvis on Instagram
Learn more about Elvis Medina on his LinkedIn
Elvis Medina [00:00:00]:
We do things differently, but that's why we're successful as well. We go the extra mile and we make sure that you are happy and that your venue, whether that's a high volume bar, nightclub, restaurant, event space, whatever, is generating more revenue. Because that's what you're about. That's what we're about. But we're also doing it differently as opposed to other companies, other pos. Companies that, like I said, will send you a box, an instruction booklet and say, hey, watch this video. We, we, we are fully hands on, which is, it's, it's just not done in this time. And that's what sets us apart.
Angelo Esposito [00:00:43]:
Welcome to another episode of WISKing It All. We're joined today by the one and only. Well, not the one and only Elvis, but we got Elvis here. I was just so excited to say Elvis, I think you're the first. Go ahead.
Elvis Medina [00:00:58]:
You're not gonna forget my name? You're not gonna forget my name? No, no. It's easy.
Angelo Esposito [00:01:01]:
And to be honest, I think you're the. I'm thinking, yeah, you are the first Elvis actually in my contact list. Literally the first Elvis in my list. Elvis Medina, media director at SmartTab. Elvis, thanks for joining us.
Elvis Medina [00:01:16]:
Thanks, buddy. I appreciate it. I just want to say it was so great, great meeting you and your staff at the Barn Restaurant Expo. We're based in Las Vegas. It was a great time and I was so impressed with not only your product, but your people and you guys. Why venues don't use WISK AI. To me, it's a no brainer. It's a no brainer.
Elvis Medina [00:01:37]:
It is. It's like I'm not, I'll, I'll let you know what my background is. My background is broadcast media. I did radio for 35 years. In fact, Elvis Medina is not my real name. Shocker. I think that seeing you know, companies like yours that are ahead of the game, that offer a service that is not only going to, you know, help venues with revenue, it's just, I mean, I turned you on to a couple or maybe one that is in the Bay Area where I did radio for 18 years. And they are just over the moon with your services.
Elvis Medina [00:02:09]:
So I know this podcast isn't about me asking you questions, but I'm just, I'm just completely impressed with what you guys do and your people too, that, that a lot of companies have great products, but about your people as well.
Angelo Esposito [00:02:23]:
That means a lot. Thank you for that. And, and just to reciprocate. Yeah. For, for people listening in Got the pleasure meeting Elvis in person when we're in Vegas.
Elvis Medina [00:02:33]:
Elvis in Vegas.
Angelo Esposito [00:02:34]:
Elvis in Vegas for a trade show there. And with Smart's habit, it was. It was, you know, right back at you. You guys are awesome. Your team is awesome. Like, all my colleagues had nothing but good things to say. So I'm glad. You know, for those who don't know, shocker.
Angelo Esposito [00:02:48]:
But there's now a WISK slash SmartTab partnership and kind of best both worlds pos and inventory. But we'll get into that. I want to. I want to start by just kind of talking a little bit about you and then getting into SmartTab. But from media director to SmartTab, I'm sure a lot in between. But what inspired this transition into hospitality?
Elvis Medina [00:03:09]:
Well, I was in. Like I mentioned, I was in broadcast media. I got out of high school and go, what am I going to do? And I was into theater. That was my thing was. Was live theater. I did it to meet chicks. That never happened. So I saw.
Elvis Medina [00:03:25]:
I went to a junior college up in Portland, Oregon, and I'm looking through the, you know, the courses. Oh, radio, TV, broadcasting. So I started taking radio courses in tv, and I got an AA degree. I know, big deal. But. And then I went to one year of college in Oregon at Oregon State. And I was hooked after that with being on air. I did.
Elvis Medina [00:03:47]:
I was not only the host of the school Oregon State sports program, I was lead anchor for that. I was also on the college radio station, and I did weekends on a country station called kfat. Now, this is so long ago that I was playing actual vinyl on the air. That's how long ago. This was 1984. So after that, I did one year of school, and I put out what was known as air checks. This is like a demo of your show. I put out three air checks, and I got two job offers, and one was in Reno, Nevada.
Elvis Medina [00:04:24]:
And I said, I'm going, I'm going. It was like paying a thousand a month. I thought, I'm rich. And I was. I was. I was production director, which means in radio. Back in the day, I was producing all of the commercials and doing a lot of voiceover work and producing all the commercials. And then I would also.
Elvis Medina [00:04:43]:
I do that from like 10 to noon, 10 to 1. Then I'd have to drive out to a bomb shelter outside of Reno in an area called Sparks, Nevada, and do a live show from 3 to 8 on a country station. And at night, they went directional with their antenna. So I'm in Reno. But I had Friends of mine listing in the Pacific Northwest, even in Canada, and all the way down my family in San Diego. So after that I kind of just worked my way up the ladder, got into top 40 radio and then I got, I went to, boy, here we go. I was in Portland, Oregon, Eugene, Oregon, San Diego, Sacramento, Phoenix, went to San Jose. And in San Jose in 1994, that's when I connected with my radio partner and we launched a show in the Bay Area called the Doghouse.
Elvis Medina [00:05:30]:
It was a morning show and we quick, we quickly went number one in San Jose and within three months San Francisco radio station came after us, signed us and we were number one there for about 13 years. And yeah, and it was, it was all comedy, it was all just fun. We were on a music station, we didn't play any music, we just talked, you know, but it was, it was high energy, edgy, fun. And then after that I went to New York City and I was hired by CBS Radio, my partner and I, and we did the first show out of Howard Stern Studio after he left for Sirius XM in 2006. So what's, what's crazy is that you, you think about certain industries and unfortunately radio, it's not dead, but it might as well be because it's a, you know, digital platforms have taken over. So I had to. The reason I got into other things, doing social media, content and you know, working with Smart dev, that's a whole nother story. But it's because my industry morphed into something to where people aren't listening anymore.
Elvis Medina [00:06:31]:
People still check it out, it's still. But they don't value talent like they used to back in, back in the 90s, 2000s, we used to make a ton of money as a, you know, a successful on air talent. It doesn't exist anymore. You, you have, you go into radio stations, it's that you go into a building that has multiple stations in there and it's one company has maybe four or five stations. You'll see two people in the whole thing. Everything is recorded now. Hardly anybody is live. They've got a skeleton crew, they've got only a couple salespeople because as we know, it's all about like we're doing here digital platform.
Elvis Medina [00:07:06]:
So when I was in San Francisco with the number one morning show there, I met the COO of SmartTab back then in like the late 90s, John. Dang, have you met John? You've met John? Yeah. So John was actually the general manager of the big nightclub in San Francisco that my show would go out and do every week. And so we connected that way also. I come to find out that Daniel Barron, the CEO of smarttab, actually was a big listener of my show. And. Yeah, and he used to. I used to do a prank call every morning.
Elvis Medina [00:07:39]:
That was our thing at 7:10. He used to record my prank calls, burn them to CD and then give them out to people. I told him, if you sold them, you owe me money, bro.
Angelo Esposito [00:07:49]:
Yeah. You know what I'm saying?
Elvis Medina [00:07:52]:
So I moved to Vegas back in 2009, was doing radio, left in 2013, came back December 2020, and I met Brian Tepe is here in Vegas. John Dang introduced me to him. And I, two minutes in, I'm thinking, I got to work with this guy. I got to work with this guy because he's got such a incredible brain for, you know, entrepreneurship and business and things like that. So I, I basically said, I'll do anything. I started putting together tables, chairs, doing whatever needed to be done, taking out garbage, doing vacuum. And it got to the point where they put me in charge of social media. And now I'm working with what we call the preferred vendors network here.
Elvis Medina [00:08:33]:
This is a. A new network we just launched for right now. It's for cabling and structured cabling and IT companies where we signed sign them as a partner and we're, we're building a complete network around the country. So say we, you know, SmartTab actually started in 18 years ago, but we're now operating all 50 states, which is crazy. So we put together this network of IT companies that we can call, that can be on our roster, that can be on our partner program and say we've got a big venue, big bar, nightclub, something like that in Chicago, and we need an IT company to come out and do cable drops, terminations. I've learned all this stuff, by the way. Some of these nightclubs and bars you go into their IT closet is a mess. So a lot of them have to do complete network infrastructure overhauls.
Elvis Medina [00:09:21]:
So it's just, I've moved into kind of that more than social media now. But it's just, it's an exciting company and like your company, it's good people. So, yeah, obviously I've been a radio. I talk way too much.
Angelo Esposito [00:09:32]:
No, I love it. I love it. First of all, fascinating story. I love the prank calls. We got to bring those back.
Elvis Medina [00:09:38]:
Oh, well, listen, you don't follow me on social media. Thanks for nothing. No follow me on social media.
Angelo Esposito [00:09:44]:
Okay, I got it.
Elvis Medina [00:09:45]:
I have. It's radio Underscore Elvis. So follow me on Instagram and my girlfriend and I have posted a lot of our old stuff on there. You'll got to scroll down a bit, but you'll see Doghouse prank calls. Yeah. And then we've actually. I've been contacted by a company that is going to be doing a documentary on my show. Sad, tragic thing is my partner of.
Elvis Medina [00:10:05]:
My friend of 30 years, he passed away in 2023. And him and I, we had this chemistry that was like that. So when he passed away, I was inundated with. With not only fans and listeners, but people in the media. What had. You know, what had. He passed away. He.
Elvis Medina [00:10:20]:
It was very sad. He had Lyme disease and then the COVID vaccine brought all these infections and things like that. The most brilliant, tal driven, passionate person I'll ever know. But him and I, we had this. We had this insane chemistry where we knew he was going, I knew where he was going. And we meet in the middle and it was just straight comedy. So, yeah, if you. If you're a Bay Area person and you're watching this, you remember the show the Doghouse with Elvis and jv.
Elvis Medina [00:10:46]:
So there it is.
Angelo Esposito [00:10:47]:
Man, that's awesome. I. You know, we have a lot of listeners that are, you know, restaurant owners, managers, bar owners, that kind of thing. And so one of the goals of WISKing et al, is obviously to bring in people in the industry and kind of share knowledge and share wisdom. And I think one of the big decisions a lot of bars make, a lot of nightclubs make, et cetera, is choosing their pos. And so I love to maybe dive a little into, like, from your point of view, what makes a good. And we'll get more into SmartTab specifically. But I'd love to hear, like, what makes a good pos? How can you give advice to a restaurateur or bar owner listing saying, how do I choose the right POS room for myself?
Elvis Medina [00:11:26]:
Right. Well, the beautiful thing about smarttab is that we are built for high volume at high velocity. We are talking for big bars, nightclubs, restaurants, gentlemen's clubs and event spaces. This is to the point where speed of service is key. So what sets us apart, not only is our technology. We have a full development team in the Ukraine. We just launched our new handheld device powered by the iPhone 16 Plus. But it's what we do at as far as our White Glove service.
Elvis Medina [00:11:57]:
You'll get another POS system. They'll send you a box and some instructions and a tutorial video that's not what we do. We come in, we do a site survey, we determine exactly what you need, how you can generate more revenue. Then what we do is we put together your package of whether that's iPads, handheld device, POS systems, monitors, KDS screens, all of this stuff. And then we come in and we do full installation. Our teams will come and do full installation. We then do in person staff training, which is almost unheard of. Other companies hire other people to do it.
Elvis Medina [00:12:33]:
Then we stick around for a couple days of go live support.
Angelo Esposito [00:12:37]:
So that's key.
Elvis Medina [00:12:38]:
It's game changer for high volume. Bars, nightclubs, restaurants, gentlemen's clubs is huge for us. And not that you've ever been to one, Angelo. I know I've had to do it for work. That's what I'm going with.
Angelo Esposito [00:12:50]:
Hey, when work calls. When work calls.
Elvis Medina [00:12:52]:
It's just, it's the premier point of sale. And I'm not just saying that because I work with the company for the company. It is for high volume. We've got a couple of big event spaces, say something in San Francisco called the Midway sf. This can get. They just had the Chainsmokers a couple weeks ago, big DJ venue and they had 6,500 people. And service is seamless. These iPads are just going back and forth.
Elvis Medina [00:13:18]:
We've also in the Paramount Theater in Oakland, big theaters, things like that. But we also do small, you know, smaller bars and, and, and restaurants and things like that. So we custom make the POS system that is going to not only be right for you, but is also going to generate your venue more revenue.
Angelo Esposito [00:13:36]:
Love that. I love that. It's, it's, it's good, it's good that you guys really kind of hone in on, on that niche, right? Because there's a lot of POS companies and you know, for me a red flag is when a POS says they're, they're the best at everything. Right. It's hard to be all purpose for everyone and everything. And usually when you try to be everything for everyone, you're nothing for no one kind of thing. But go ahead, go ahead.
Elvis Medina [00:14:00]:
Another couple things that sets SmartTab apart is you will not be sold a POS system and then somebody will disappear. You have your account manager's cell phone that you can call anytime. Also, we have the most incredible 24. 7 US based customer support as well. So it's amazing in the fact that we do things differently, but that's why we're successful as well. We go the extra mile and we make sure that you are happy and that your venue, whether that's a high volume bar, nightclub, restaurant, event space, whatever, is generating more revenue. Because that's what you're about. That's what we're about.
Elvis Medina [00:14:37]:
But we're also doing it differently as opposed to other companies, other POS companies that like I said, will send you a box, an instruction booklet and say, hey, watch this video. We, we are fully hands on, which is, it's, it's just not done in this time. And that's what sets us apart. I also actually, I actually also worked in hospitality when I was younger and I did it a couple times later. I was a waiter and I, I was terrible technically, but people would tell me, you're the best waiter I've ever had because I knew how to go to a table and be self deprecating and go, you know what, I have no idea what I'm doing. But I would order this and they would tell me that's all we want. And that's all people want as far as from a, a server, bartender, is to look them in the eye and go, what can I get you? Because you look like you need this, you know. And so I come from a bit of a hospitality background as well.
Elvis Medina [00:15:28]:
And who knows? I could do it again one day. I could be in the middle of the career. I could, I could own my own bar or something in the Caribbean one day. You never know one thing about life, you never know how it's going to change for you ever. You never know. I love that I'm 63. I'll be 63 this month and I will not stop. I think that old age was.
Elvis Medina [00:15:45]:
Oh, I'm old. That's between the years. I will never get old. I might have some years and some, some mileage on me, but I'll never get old, ever.
Angelo Esposito [00:15:54]:
That's awesome. You look great. You definitely don't look your age, that's for sure.
Elvis Medina [00:15:58]:
Well, I've got great, I've got great filters on Angelo. So there's that. This actually isn't me. I don't look, I look nothing like this. And I wish I would have chosen a different avatar actually.
Angelo Esposito [00:16:10]:
Yeah, no, so, so for people listening in, because I think this is really neat, right? Like you guys are have, you have a really important niche, high volume, high speed. So I love to like dive into like what does that look like when people are looking for that and they're like you said large venues or entertainment venues or nightclubs. What are some of the things that you guys do just to dive a little deeper that really make it that you're made for them versus let's call it a generic positive.
Elvis Medina [00:16:38]:
Yeah. I think what like I mentioned a little bit ago is that we come into your venue, we will do a site survey and we will determine what POS works best for you. It's not a cookie cutter. You know, throw in three POS and a couple of handhelds and you're good. No, we take a look at your entire venue, we look into what kind of staff you have, and then we train them up as well. And it's like I said, another big thing about this company is technology. It's changing all the time. Like I said, we just launched the handheld device with the iPhone 16 Plus.
Elvis Medina [00:17:13]:
But we also just are adding a new ticketing feature where, get this, you'll be able to have the SmartTab app, you'll be able to buy your tickets, order your food and your drinks, come in, hit the QR code at the door, sit down, you're paid for, and your food and booze and your drinks will arrive. I mean, yeah, nobody's doing, I mean, nobody has done that. And so we're constantly on the forefront of doing things that other people aren't because we want to make it not only more beneficial for the venue to generate more revenue, but for the customer as well, the client as well, coming in. We want that experience to be seamless and that's what we strive for here. I just love having some of these partnerships like with Wisk AI. And like I said, if you are a venue out there that is having trouble with, you know, keeping track of everything. WISKey AI, I'm telling you, my friend who owns Stella Berlin Game in the Bay Area, she's, she's over the moon. She needed your service so bad.
Elvis Medina [00:18:16]:
So it's, it's incredible to work with a company that's forward thinking. And like I said, we started 18 years ago in San Francisco. We've been in Vegas I think about five years, but we operate in all 50 states now. We have partners and we're developing new partners every day. And like I said, we've got this preferred vendor network which isn't just cabling or IT companies, then we're reaching out to other industries as well to put them on our roster to get them into the network. So we can say, oh, to this venue, you need help with this? Call this person. We've got a new app that's launching as well that's going to have everything available to our clients. So yeah, it's just great.
Elvis Medina [00:18:56]:
Every time I walk in here I go, oh good, I work here, you know. You know, that's awesome, you know, because you know how that is. Work at a job where you're like, oh God, you know, the people here suck. And you know, I don't really like what I do. Yeah, I don't like what I do. I'm excited every day, you know.
Angelo Esposito [00:19:13]:
That's awesome. No, it's, you know, just, just as a reciprocate genuinely it's, you know, for our listeners. When we were in Vegas at this trade show, we, we got a chance to, to meet the SmartTab team. We went to their office in Vegas. Beautiful office, by the way. Yeah, awesome team. Cool stuff. We've got to meet some other clients in person for drinks and things like that.
Angelo Esposito [00:19:36]:
And it was really, really cool to see end to end from the office to the people, to the product to the actual client, seeing that whole ecosystem.
Elvis Medina [00:19:44]:
By the way, you saw the downstairs, that was our deployment center. That's all cleared out. We have a brand new deployment center, a big warehouse that's five minutes from here. That's how fast we're growing, dude. And it's massive. And we painted the whole, and painted the whole interior purple and it's like we're hiring more people all the time. This company is en fuego.
Angelo Esposito [00:20:06]:
I love it. And we're proud, we're. WISK is really proud to be partners with you guys because it's. You guys are doing something like you said, on the, on the forefront for these high volume places. And if we could be the kind of guys on the back end of the back of house inventory.
Elvis Medina [00:20:19]:
Your, your, your inventory. You know, listen, like I said, you know, my age, I grew up with a TV with three channels and a rotary phone. So I'm sitting there with an iPhone 16 Pro. This right here in my hand is more powerful than the computers that put the man on the moon in 1969. So I've seen, I do it, I've seen it all. And yeah, you have to, you know, you're a techie. Okay, I'm gonna say it, you're a nerd. But it's okay.
Elvis Medina [00:20:45]:
That's part of your gig. You know what I'm saying? You have to. I don't have that analytical mind, but what I do have is I have passion for what I get behind. And I'm 100%, 100% behind everything is SmartTab. Brian here in Vegas is just not only a great leader, but a great human Being as well.
Angelo Esposito [00:21:02]:
Yeah.
Elvis Medina [00:21:03]:
And so that's it. He realizes that it's about the people as well. And a lot of companies lose sight of that. They're like, oh, well, they don't want to do it my way, Then they're gone. Well, guess what? That's why you're not successful.
Angelo Esposito [00:21:16]:
Well said.
Elvis Medina [00:21:17]:
This company is growing so quickly, and it's exciting to be a part of it. I have a little bit of hospitality background. Most of the partners here are from hospitality managers, bartenders, servers. You know, there's a few that have never been a hospital. But that's the beautiful part about you're not getting a POS company. The guys coming out selling you a computer. You're getting somebody that's been in the trenches with this venue, and they know. And they know what being in the weeds means.
Angelo Esposito [00:21:43]:
Yeah.
Elvis Medina [00:21:44]:
You know, they. They know exactly what that means. And that's what we're here to alleviate, is to make your life simpler and generate more revenue with the premier POS for High Volume and High Velocity. God, I should be doing a commercial for high volume at High velocity. Your discretion is advised. Search Friday. Search Friday at theaters everywhere.
Angelo Esposito [00:22:05]:
I told you, you got the voice.
Elvis Medina [00:22:06]:
I'm a crazy. I'm a crazy man. I'm an idiot.
Angelo Esposito [00:22:09]:
I love it.
Elvis Medina [00:22:09]:
You got.
Angelo Esposito [00:22:10]:
No, you got the voice. You got the voice. I love it. I wanted to ask you, Lizard, a lot of people, you know, when they open a new restaurant, they are inundated with POS options. They're not sure what to choose, and a lot of the times, they probably choose the wrong one. Any advice you can give to our listeners on what to do when shopping for a POS from your point of view? Because I'm sure you've seen things.
Elvis Medina [00:22:31]:
Yeah. I think the first thing is make sure that it's customized for your venue. Make sure that it's going to generate the most revenue, but be easier and more simpler for your staff to use. Our back office is second to none for managers and owners. It's. It's second to none the. The options and things you could do. You could be a manager, and you could be on vacation in Tahiti and be changing the menu on your iPhone.
Elvis Medina [00:22:59]:
This in real time. You know, you could be changing. I know it's. Dude, I'm telling you, like I said, rotary phone and three TV with three channels, guy. You know, but it's. It's. It's mind blowing that the. Like I said, this company is on the forefront of technology and inventing new things that have Never been done in the point of sale space before.
Elvis Medina [00:23:18]:
So that's another exciting thing. And if I had to give advice to not being in hospitality myself, but I've gone in and how maddening is it to sit there five people deep and waiting for a cocktail or to order something that doesn't happen? With smarttab we are about high velocity and high volume and it's like boom, boom, boom, boom, boom. We've got so many options for payments, we've got so many, you know, different things for people, how they can do it with like I mentioned the QR code for ticketing and food. And I say go, go with the fastest pos. And that's what we are for your high volume, high velocity venues. And it's not to say we don't also have restaurants that are not high volume and high velocity, but that's really our niche. That's. That's really where that's in our wheelhouse.
Elvis Medina [00:24:03]:
But we tailor make every POS for every venue. We don't just send you a box like I said and directions in another language. We just don't do it.
Angelo Esposito [00:24:13]:
And when you guys go into a place that you know is. Is probably switching from their, their current POS to you guys, let's say what's the biggest kind of things you hear from them? Like they come to you and they're like, ah, it's just because of xyz, I'm looking to switch what's what. What do you guys typically hear?
Elvis Medina [00:24:30]:
The. The top thing for me is customer support. There is none. That's the beauty thing. Beautiful thing about SmartTab is Our U S based 24. 7 Customer support and the fact that, that every venue has got their account manager or their partners because we're a partner with every venue we have, they've got their partner cell phone if there's ever a problem. I'm not the technical guy technical side of this but I know that is huge when something goes wrong and invariably it's going to not with us. We've got.
Elvis Medina [00:25:02]:
Our performance rates are amazing. But the number one thing to me is customer support and reliability. Our POS we do these demos and every partner will just start banging on the screen and going listen, this thing is if a, if a nuclear bomb went off it would be. This would be surviving along with the cockroaches.
Angelo Esposito [00:25:22]:
You know, I've seen, I've seen the banging in the.
Elvis Medina [00:25:25]:
Yeah.
Angelo Esposito [00:25:25]:
That at the trade show. The knocking on the.
Elvis Medina [00:25:28]:
Yeah, it's.
Angelo Esposito [00:25:29]:
We.
Elvis Medina [00:25:29]:
We've. We just like WISKey. I. We have taken our time to select partners that are not only going to be good for us, but they're going to be good for our clients, for our customers. So I think that that's the beautiful thing about our partnership with you guys is that you guys have technology, you've got good people and you have a service and a product that people need just like we do. So it's a great partnership.
Angelo Esposito [00:25:53]:
Yeah, no, I love it. I love it. It's the best of both worlds, right? You get your POS that's doing, you know, the, a lot of core work and getting that revenue splitting, bills, collecting, like, you name it, right? All a million things. And then we get to be that kind of back a house thing, which is recipes and inventory and all that good stuff.
Elvis Medina [00:26:11]:
But which is, which is which. People don't realize if they're, you know, opening a restaurant, bar, a nightclub, whatever, that's just as important as, you know, front of the house, if not more so. I mean, the back of the house is like the guts of everything, you know, it really is. And like I said, with this new preferred vendor network that we've launched, it's, it's just exciting to know that we now have a network of cabling and IT people that we can just go, a new client could go, or an existing client could look and check this app out and go, oh, he's in my area. He's been vetted by SmartTab by POS that's generating me more revenue. I'm going to call this guy because he's legit, just like SmartTab and WISKey AI are. So it's exciting. You know, I wish I could say I came up with this idea.
Elvis Medina [00:26:56]:
I didn't. That's another Brian thing, you know, is the whole preferred vendor network and things like that. He's just like I said three years ago, I said I got to work with this guy. Can I take out the trash? And I did.
Angelo Esposito [00:27:09]:
I always like to make sure we can, we can connect people. So for people listening in and they either fit the description of high volume event, whatever, or they're just curious, even if they're not that exact description. What's the best way to get in touch with you and the smart tech team?
Elvis Medina [00:27:23]:
Yeah, I think the best way is to, you can go to our website, which is smarttab.com I'm pulling it up right now. I don't know how to screen share, but we're not going to do that anyway. Just go to smarttab.com that's s m a r t t a b.com if you're a venue that's looking for a new POS, one that is going to generate your venue more money and be there for you in the trenches and customize a POS for you, this is it. From the stationary POS to the tablet to our new handheld and our prices are very, very good. Go to smarttab.com S M-A R T T A B.com you can book a demo right there. You'll see everything that's going on with our new hardware and what things that are going on about. You'll see a lot of testimonials from different venues as well. You'll see things like the reporting, how we minimize chargeback and we have loss protection.
Elvis Medina [00:28:22]:
We have all your data is in one receipt. We have new identity based profiles. We have so many things to enhance. If you offer it your VIP service, it's your employees. Everything is run through SmartTab, our point of sale and it truly is the premier point of sale for high volume and high velocity. Smarttab.com that's another commercial right there.
Angelo Esposito [00:28:44]:
Yeah. And if you want to connect with you personally I love, I know you quickly plugged your Instagram but let's just replug Instagram LinkedIn. Where's the best place to connect with you?
Elvis Medina [00:28:53]:
Yeah, it's I'm. You can check us out at smarttab POS on on Instagram smarttab S M A R T T A B P O S Mine is Radialvis or you go, you can hit me up elvismarttab.com if you have a venue out there, if you have a bar that's got my POS sucks we will handle it and we will make sure that you are treated right and you're treated like the partner that you will be with us.
Angelo Esposito [00:29:19]:
That's awesome. So for those listening in, we got Elvis on the line. That's smarttab.com smart and then tab together. So that's a double T. Check them out, nothing to lose. Book a demo, just see it for yourself. I could say firsthand, honestly like I'm impressed with, with your, your team, your product, your service. But really at the end of the day I always tell people, people are grown ups, make your own decision.
Angelo Esposito [00:29:41]:
But at least it doesn't hurt to book a demo. So that's all it's about. It's the worst case. You see what's possible and if they.
Elvis Medina [00:29:48]:
If they do it, if they do a demo, especially if they do an in person demo if somebody comes, it's. It's like, where has this been my whole life kind of thing. It's like, I need this. How do I get this into my venue asap and we'll make it happen. We've had people do demos and we've done the installation the next day. You know, that kind of quickness, that. Oh, yeah, it's. It's in.
Elvis Medina [00:30:10]:
Like I said, we. We operate in all 50 states now. So if you're a bar, nightclub, restaurant, gentleman's club, or event space and your pos, you're not getting the proper service from your customer support or from your hardware or from, you know, anything else, check out SmartTab. I'm telling you, it is truly POS. That doesn't suck.
Angelo Esposito [00:30:30]:
It's truly. I love that tagline.
Elvis Medina [00:30:31]:
Yeah.
Angelo Esposito [00:30:32]:
Well, you're here. Guys. We got Elvis Medina. Thank you for joining us. Elvis, again, the media director at SmartTab. Make sure to check them out. Really? It's a. It's a small investment to book a demos.
Angelo Esposito [00:30:44]:
At the very least, just see what they're all about. I appreciate it.
Elvis Medina [00:30:47]:
It's not even an investment. It's. The demos are free.
Angelo Esposito [00:30:49]:
Yeah, exactly.
Elvis Medina [00:30:51]:
I know, I know the time is money, but, you know, is my microphone really cheesy? Because I. I have a studio. It's just like my disco. It's my disco mic.
Angelo Esposito [00:31:01]:
I like it. I actually love it.
Elvis Medina [00:31:02]:
Okay, good. Yeah, yeah. Okay. All right. Don't come and steal it. Don't come and steal it.
Angelo Esposito [00:31:06]:
Angelo. It looks good.
Elvis Medina [00:31:08]:
All right. This is awesome.
Angelo Esposito [00:31:09]:
We're going to have a catch up. We'll talk soon, man. And. And I appreciate you being on the show. Once again, Elvis Medina.
Elvis Medina [00:31:14]:
Make sure to always.
Angelo Esposito [00:31:15]:
If you want to learn more about WISK, head to WISK AI and book a demo.
Elvis Medina [00:31:30]:
Sam.

Elvis Medina is a seasoned media professional and the Media Director at SmartTAB, bringing more than three decades of broadcast experience to the hospitality technology space. A longtime radio host and producer, Elvis co-created the nationally recognized morning show "The Doghouse," which rose quickly to the top of the San Jose and San Francisco markets and remained a ratings leader for more than a decade. He later worked with CBS Radio in New York and has held on-air and production roles across major markets, blending creative storytelling with sharp audience insight. At SmartTAB, Elvis applies that same people-first approach to help high-volume venues modernize operations and maximize revenue. He leads media, partnerships, and the company’s preferred vendor network, and plays an active role in site surveys, staff training, and deployments—ensuring technology delivers real performance on the floor. Known for his hospitality background, strategic mindset, and knack for building strong client relationships, Elvis is focused on making POS and inventory solutions both practical and profitable for bars, nightclubs, restaurants, and event spaces.

Meet Angelo Esposito, the Co-Founder and CEO of WISK.ai, Angelo's vision is to revolutionize the hospitality industry by creating an inventory software that allows bar and restaurant owners to streamline their operations, improve their margins and sales, and minimize waste. With over a decade of experience in the hospitality industry, Angelo deeply understands the challenges faced by bar and restaurant owners. From managing inventory to tracking sales to forecasting demand, Angelo has seen it all firsthand. This gave him the insight he needed to create WISK.ai.
