Last Updated:
September 5, 2023

Top Selling Beer and Seltzer Cans of 2022 based on sales data

Discover the best-selling seltzers and hard seltzer brands in 2023! Our in-depth analysis covers top picks beer cars, seltzers based on on-premise sales data.
Top Selling Beer and Seltzer Cans of 2022 based on sales data
Bogdan Patynski
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Table of Contents

The beer market has always been highly competitive, but the introduction of hard seltzers has taken it to new heights. As consumers embrace these refreshing alternatives, beer brands are finding themselves in a race to keep up. In this blog post, we'll examine the top 20 selling beer cans, exploring the sales ratios, target audiences, and history of each, as well as delve into the hard seltzer trend that's taking the world by storm.

Top Selling Beer Cans of 2022

20 Of The Top Selling Beer Cans:

Miller Lite - 15.00% of total on-premise consumption

Miller Lite, a classic American light lager, has a wide appeal, particularly among young adults who enjoy a lighter, less filling beer option. With its rich history dating back to 1975, Miller Lite has consistently maintained its position as a leading light beer in the market. As the top-selling beer can on our list, it accounts for 15% of total on-premise consumption.

Miller Lite

Sapporo - 14.67% of total on-premise consumption

Sapporo, a Japanese lager, has steadily gained international recognition since its inception in 1876. Its crisp, refreshing taste has made it a popular choice among those who appreciate Asian cuisine, particularly sushi, and those who enjoy a smooth, easy-drinking beer. Sapporo accounts for 14.67% of total on-premise consumption.

Sapporo Beer

Modelo Especial - 14.34% of total on-premise consumption

Modelo Especial, a Mexican pilsner-style lager, is renowned for its well-balanced, clean taste. Since its introduction in 1925, Modelo Especial has become a staple in Mexico, and its popularity has spread across borders. This beer is favored by those who appreciate a flavorful lager and often pairs well with Mexican cuisine. Modelo Especial accounts for 14.34% of total on-premise consumption.

Modelo Especial

Coors Light - 13.31% of total on-premise consumption

Coors Light, another American light lager, is enjoyed by those who appreciate a light, refreshing beer that's easy to drink. It is especially popular among young adults and those watching their calorie intake. Launched in 1978, Coors Light has been a mainstay in the American beer market ever since. Coors Light accounts for 13.31% of total on-premise consumption.

White Claw Black Cherry Hard Seltzer- 11.07% of total on-premise consumption

White Claw is the best selling hard seltzer. Black Cherry become a favorite among health-conscious drinkers who want a lower-calorie and gluten-free alternative to beer. It is popular among millennials and those seeking a refreshing alcoholic beverage with a fruity twist. Since its launch in 2016, White Claw has quickly become a leader in the hard seltzer market. White Claw Black Cherry accounts for 11.07% of total on-premise consumption. All the hard seltzers can be found in vodka or malt liquor options, and even some are made with zero sugar.

White Claw Black Cherry Hard Seltzer

Michelob Ultra - 10.87% of total on-premise consumption

Michelob Ultra, an American light lager, targets health-conscious consumers who desire a low-calorie, low-carb beer option. It has gained popularity among athletes and fitness enthusiasts due to its light, refreshing taste. Introduced in 2002, Michelob Ultra has steadily grown in popularity, now accounting for 10.87% of total on-premise consumption.

Budweiser - 10.34% of total on-premise consumption

Budweiser, the iconic American lager, is often associated with sports events and casual gatherings. Its broad appeal spans various age groups and social settings, making it a versatile option for beer lovers. With a rich history dating back to 1876, Budweiser has helped solidify its position in the market. Budweiser accounts for 10.34% of total on-premise consumption.

Bud Light - 10.00% of total on-premise consumption

Bud Light, a lighter version of Budweiser, is popular among those who enjoy the taste of Budweiser but prefer a lower-calorie option. It is especially favored by young adults and those looking for an easy-drinking beer for social gatherings. Launched in 1982, Bud Light quickly became a favorite in the American light beer market, accounting for 10.00% of total on-premise consumption.

Tecate - 9.31% of total on-premise consumption

Tecate, a Mexican lager, is the ninth best-selling beer can and is enjoyed by those who appreciate a smooth, easy-drinking lager with a hint of maltiness. It has become a popular choice among fans of Mexican cuisine and those looking for a refreshing beer to pair with spicy dishes. First produced in 1944, Tecate has become a staple in Mexican beer culture and has expanded its presence internationally. Tecate accounts for 9.31% of total on-premise consumption.

Dos Equis Special Lager - 9.02% of total on-premise consumption

Dos Equis Special Lager, another Mexican lager, ranks tenth and appeals to adventurous drinkers who enjoy a slightly more robust lager. The beer has a rich history dating back to 1897, and its name, which translates to "Two Xs," is inspired by the Roman numeral for 20, symbolizing the 20th century. Dos Equis Special Lager is often favored by those who enjoy Mexican food and outdoor gatherings. It accounts for 9.02% of total on-premise consumption.

Stella - 7.66% of total on-premise consumption

Stella, also known as Stella Artois, is a Belgian pilsner that comes in eleventh place. Stella appeals to those who appreciate a crisp, slightly bitter lager with European origins. It has become popular among beer connoisseurs and those who enjoy pairing their beer with a variety of cuisines. Stella Artois was first brewed in 1926, and its roots can be traced back to the Den Hoorn brewery, which was established in 1366. Stella accounts for 7.66% of total on-premise consumption.

Corona - 7.23% of total on-premise consumption

Corona, a popular Mexican lager, ranks twelfth and is enjoyed by those seeking a refreshing, easy-to-drink lager, often paired with a lime wedge. It has become a symbol of relaxation and beach culture, making it a favorite among vacationers and those who enjoy outdoor gatherings. First brewed in 1925, Corona has become a popular choice worldwide, accounting for 7.23% of total on-premise consumption.

Creature Comforts Tropicalia - 6.58% of total on-premise consumption

Creature Comforts Tropicalia, an American IPA, comes in thirteenth place and is loved by craft beer enthusiasts who enjoy a fruity, hoppy IPA with a smooth finish. The beer's unique flavor profile has garnered a dedicated following among those who appreciate bold, innovative beers. Launched in 2014 by the Creature Comforts Brewing Company, this beer accounts for 6.58% of total on-premise consumption.

Dos Equis - 6.27% of total on-premise consumption

Dos Equis, the original Mexican lager, ranks fourteenth and is enjoyed by those whoappreciate a well-balanced, refreshing lager. Often paired with Mexican cuisine, Dos Equis has become a popular choice for those seeking a versatile beer that complements a variety of dishes. As mentioned earlier, its history dates back to 1897, and it shares its roots with Dos Equis Special Lager. Dos Equis accounts for 6.27% of total on-premise consumption.

Heineken - 5.92% of total on-premise consumption

Heineken, a Dutch lager, ranks fifteenth and appeals to those who enjoy a crisp, slightly malty European lager. With its iconic green bottle and red star, Heineken has become a symbol of quality and tradition. First brewed in 1873, Heineken has grown to become one of the most recognized beer brands worldwide, accounting for 5.92% of total on-premise consumption.

Guinness - 5.63% of total on-premise consumption

Guinness, the iconic Irish stout, comes in sixteenth place and is adored by those who appreciate a dark, creamy, and rich beer. With its distinct flavor and creamy head, Guinness has become a staple in Irish pubs and is enjoyed worldwide by stout lovers. The beer's history dates back to 1759 when Arthur Guinness first started brewing at St. James's Gate in Dublin. Guinness accounts for 5.63% of total on-premise consumption.

Blue Moon - 5.34% of total on-premise consumption

Blue Moon, an American Belgian-style wheat ale, ranks seventeenth and is favored by those who enjoy a fruity, spiced ale with a hint of citrus. Often served with an orange slice, Blue Moon has become a popular choice for those seeking a flavorful, easy-to-drink beer. Launched in 1995 by the Blue Moon Brewing Company, this beer accounts for 5.34% of total on-premise consumption.

Pabst Blue Ribbon - 5.04% of total on-premise consumption

Pabst Blue Ribbon, also known as PBR, is an American lager that comes in eighteenth place. PBR has gained a dedicated following among hipsters and those who appreciate a budget-friendly, easy-drinking beer. With a history dating back to 1844, Pabst Blue Ribbon has maintained a strong presence in the American beer market, accounting for 5.04% of total on-premise consumption.

Sierra Nevada Pale Ale - 4.68% of total on-premise consumption

Sierra Nevada Pale Ale, an American craft beer, ranks nineteenth and is enjoyed by those who appreciate a hoppy, aromatic pale ale. With its bold flavors and pioneering use of Cascade hops, Sierra Nevada Pale Ale has become a classic among craft beer enthusiasts. First brewed in 1980 by the Sierra Nevada Brewing Company, this beer accounts for 4.68% of total on-premise consumption.

New Belgium Fat Tire - 4.37% of total on-premise consumption

New Belgium Fat Tire, an American amber ale, comes in twentieth place and is popular among those who enjoy a malty, balanced beer with a touch of sweetness. Fat Tire's unique flavor profile has garnered a dedicated following among craft beer lovers seeking a versatile, easy-drinking ale. First introduced in 1991 by the New Belgium Brewing Company, Fat Tire accounts for 4.37% of total on-premise consumption.

The beer market has always been highly competitive, but the introduction of hard seltzers has taken it to new heights. As consumers embrace these refreshing alternatives, beer brands are finding themselves in a race to keep up. In this blog post, we'll examine the top-selling beer cans and explore the hard seltzer trend that's taking the world by storm.

Top Selling Beer Cans:

Beer lovers know that there's nothing quite like the experience of cracking open a cold can of their favorite brew. The top-selling beer cans in the market include popular brands like Miller Lite, Sapporo, Modelo Especial, Coors Light, and White Claw Black Cherry. Other notable mentions are Michelob Ultra, Budweiser, Bud Light, Tecate, and Dos Equis Special Lager. These brands have found their way into the hearts and fridges of consumers around the globe.

Alcoholic Beverage Shelf

Hard Seltzer Brands Phenomenon:

The meteoric rise of hard seltzers has been nothing short of astounding. With hard seltzer sales skyrocketing, it's clear that this trend is here to stay. Some of the most popular hard seltzer brands include White Claw, Truly Hard Seltzer, Bud Light Seltzer, and Corona Hard Seltzer.

The hard seltzer world is popular for their delicious taste, fruity flavors, and low calorie counts. They're also gluten-free, making them an appealing choice for those with dietary restrictions. Many hard seltzers are made using real fruit juices, which contributes to their broad appeal.

The Competitive Landscape:

As the hard seltzer market continues to grow, brands are constantly innovating to stay ahead of the curve. Major hard seltzer brands such as White Claw and Truly Hard Seltzer have introduced a variety of flavors to their lineup. Other brands, like Topo Chico Hard Seltzer and Vizzy Hard Seltzer, have entered the market with unique flavors and offerings.

With hard seltzers occupying more shelf space, beer sales have felt the impact. Beer brands have responded by developing their own hard seltzer offerings, such as Bud Light Seltzer and Corona Hard Seltzer.

Hard Seltzers Brands

Hard seltzers have become a popular alcoholic beverage choice for many people. With its refreshing and fruity taste, it's no wonder why hard seltzers have taken the market by storm. A popular hard seltzer brand in the hard seltzer game is Truly Hard Seltzer. Truly has established itself as a go-to brand for those looking for a tasty and refreshing drink.

Real fruit juice is a key ingredient in many hard seltzers, and it's no different for Boston Beer Company's Truly Hard Seltzer. Boston Beer Company has a longstanding history of creating high-quality beers and hard seltzers, making it no surprise that Truly is such a popular brand. The Tangy Lemon Lime flavor is a fan favorite among hard seltzer drinkers.

Mike's Hard Lemonade is a well-known brand that has been a fan favorite for years. Mike's Hard Lemonade has made a name for itself in the hard seltzer market. Its hard seltzer brand, Mike's Hard Seltzer, offers unique and delicious flavors like Black Lime Juniper, which was mentioned once on the list.

Fruit juice is a common ingredient in hard seltzers, as it adds a natural sweetness without the use of artificial flavors. High Noon Hard Seltzer is a great example of this, with its Watermelon Chili flavor. High Noon has established itself as a popular choice among those looking for a refreshing and unique hard seltzer option with a five percent alcohol content.

Spiked seltzers are a subcategory of hard seltzers, and Bon V is a brand that specializes in this type of beverage. Bon V has made a name for itself in the spiked seltzer market. Its exotic and unique flavors like Exotic Pineapple and Pear Elderflower are fan favorites among hard seltzer drinkers.

Carbonated water is a key ingredient in many hard seltzers, and Flying Embers takes this one step further with its use of carbonated kombucha. Flying Embers has established itself as a brand that offers a unique and healthy alternative to traditional hard seltzers. Real fruit is also used in their products, making them a great option for those who want a healthier choice.

High Noon hard seltzers are made with real fruit juice and have no added sugar, making them a healthier choice than many other hard seltzers on the market. High Noon offers a variety of flavors, including fan favorites like Cranberry Raspberry, and Grapefruit.

With quite a few mentions on the list, seltzers are a popular and important keyword in the ready-to-drink market. Low-calorie and zero-carb options are also popular, making hard seltzers a great choice for those who want to watch their calorie and carb intake. In a world with increased competition, brands are constantly coming out with new offerings like Spindrift Spiked and Willie's Superbrew.

In summary, hard seltzers are a popular and refreshing beverage choice for many people, with brands like Truly Hard Seltzer, High Noon, and Bon V leading the way. Real fruit juice and carbonated water are key ingredients in many hard seltzers, and unique and exotic flavors like Black Lime Juniper and Exotic Pineapple are becoming more popular. With new offerings and increased competition, the hard seltzer market is sure to continue to evolve and grow.

The Future of Hard Seltzer Sales and Beer Sales:

As the hard seltzer category continues to evolve, we'll likely see even more new brands and flavors entering the market. In addition, existing beer brands will continue to adapt to the changing landscape by developing their hard seltzer offerings.

See your ROI thrive as you dive into the world of our top-selling beers and seltzers. These crowd-pleasers not only delight your customers but also boost your bottom line, ensuring a profitable and enjoyable experience for all.

In conclusion, the rise of hard seltzers has undoubtedly changed the beer market, introducing new competition and innovative products. As consumers continue to embrace these refreshing alternatives, it's clear that both the beer and hard seltzer industries will need to continue adapting and evolving to meet the demands of this new landscape.

Check out our top-selling Gin of 2022 based on sales data for your bar's reference!


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