Las Vegas, NV — The Bar & Restaurant Expo 2025 brought together thousands of food and beverage professionals looking for answers in a fast-evolving industry, and one of the biggest crowd-pullers on the floor wasn’t a flashy cocktail demo or a celebrity bartender—it was a tech integration that hit close to home for anyone who's ever wrestled with inventory sheets or backend chaos. WISK.ai, in tandem with SmartTab, drew the kind of foot traffic that said one thing loud and clear: operators are done with guesswork.
Held over three packed days at the Las Vegas Convention Center, the event showcased the latest trends and tools aimed at modernizing hospitality. But among the noise and neon, WISK and SmartTab’s joint booth delivered substance over spectacle—offering a real solution to the operational drag that’s been haunting bars and restaurants for years.’
No More Clipboard Chaos
There’s a reason operators lingered longer at the WISK x SmartTab booth. The demo wasn’t just smooth; it was surgical. Attendees watched bottles scanned, dropped on Bluetooth scales, and instantly—magically—quantified down to the milliliter. No calculations. No miscounts. Just a real-time inventory tool that works.
Add SmartTab’s sleek, intuitive POS system into the mix, and the combo becomes a full-stack frontline-to-back-of-house solution. It’s not just data. It’s actionable clarity. Whether you're scanning invoices, updating recipes, or just trying to figure out where the hell that missing bottle of tequila went—this integration makes it stupid-easy.
The Match That Makes Sense
At WISK x SmartTabs’ core, both platforms are built on the same philosophy: save time, reduce human error, and give teams room to focus on what actually matters—guest experience and profitability.
Where SmartTab nails front-of-house fluidity with a user-friendly POS that doesn’t require a week-long onboarding, WISK tackles the backend with equal finesse. It reads invoices like a hawk, tracks consumption with precision, and handles recipe costing like it’s got a finance degree. Put them together, and you’ve got a system that closes the loop on inefficiency without complicating workflows.
Solving Real Problems, Not Hypotheticals
A common thread across conversations at the booth was pain. Rising food costs. Vanishing stock. Disconnected systems. The usual suspects. But instead of selling dreams, WISK and SmartTab laid out something far more compelling—proof.
Operators scanned invoices on the spot and watched as line items auto-populated. Recipes adjusted themselves in seconds. Inventory data synced in real time. You could feel the mental burden lift. These weren’t flashy features—they were tactical fixes to everyday headaches.
The demo became less of a pitch and more of a moment of recognition. Finally, a toolset that doesn’t require a tech degree to use or a second mortgage to afford. One operator muttered, “Where was this five years ago?”
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Angelo Esposito and the Value of Showing Up
WISK’s CEO, Angelo Esposito, was on the ground with his team, talking shop with everyone from independent operators to enterprise-level chains. For Esposito, the real win wasn’t just in the foot traffic or sign-ups—it was in the conversations.
"There’s no replacement for face-to-face interactions in this business," Esposito said. "You can send all the emails and run all the ads you want, but nothing beats seeing someone’s eyes light up when they realize how much time they’re about to get back."
In his recent LinkedIn article, Esposito breaks down why these in-person moments still matter—especially in a digital-first world. This year’s expo proved his point. The team didn't just show up—they connected.
Hospitality Tech, Without the Tech Ego
The WISK x SmartTab partnership doesn’t try to dazzle with buzzwords or jargon. The tools speak plainly. They don’t interrupt—they assist. And that’s why the booth stayed busy while others emptied out.
While some vendors focused on theoretical use cases, WISK and SmartTab played a different game. They solved yesterday’s problems and tomorrow’s too. The result? A stronger, smarter hospitality core that isn’t just reactive but strategic.
Big Wins, Bigger Takeaways
Post-event, the numbers tell their own story. WISK saw a significant uptick in demo requests, pilot programs, and long-term partnerships. But perhaps the most telling metric? The number of operators who returned to the booth—not with questions, but with stories.
Stories of how they’d been burned by clunky systems. Stories of late-night inventory nightmares. And stories of how they could finally see a way out.
One East Coast operator put it bluntly: “If you’re still doing inventory with pen and paper in 2025, that’s a choice.”
A Glimpse Into What’s Next
The energy at Bar & Restaurant Expo wasn’t just hype. It was momentum. With WISK and SmartTab continuing to refine their integration, the industry is staring down a future that’s less about firefighting and more about finesse.
As hospitality demands smarter, leaner, and more scalable tools, the message from Vegas was clear: those tools already exist. You just have to know where to look.
And if you were anywhere near the WISK booth this year, you didn’t have to look far.
Press Contact
Alexandra Chen
Director of Communications, WISK.ai
press@wisk.ai | +1 555 123 4567
Press Contact
Jordan Lee Head of Marketing, SmartTab media@smarttab.co | +1 555 987 6543
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